Social Media is Turning Sales and Marketing Upside-down
http://amuseconsulting.ca/ Shane Gibson co-author of Sociable! addresses an audience of business owners and sales professionals at an event produced by Amuse Consulting. He talks about how social media and social networking is turning sales and marketing upside-down. This is an excerpt of the event and we will notify you when the other speakers decide to post their panel speeches.
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How to Profit from a Trade Show and Run an Effective Booth
A little while go I recorded this video on how to profit from a tradeshow. Many people count how many business cards they collect or how many brochures they gave away. There’s a lot more opportunity and fun to be had if you up your game and really put a good strategy together. Here are my thoughts:
| Leave a Comment CEOs on Twitter How and Why CEO’s Should Use Twitter
Mike Desjardins interviewed Shane Gibson last week on CEO’s who Twitter. Here’s the interview.
| Leave a Comment Marketing to Millennials with Certified Management Accountants of BC
Intelligent Life Forms?
Today I interviewed Vinetta Peek, Vice President of Marketing and Communications for the Certified Management Accountants of British Columbia on Marketing to Millennials. It was also really about how important it is to listen the the customer versus talk at them.
A shift that has been driven by social media and/or Generation Y or “Millennials.” This Ad was not actually an advertisement at all, it was an idea that died on the cutting room floor. It will become evident why, once you watch the video.
Here’s the Video with Vinetta Peek from CMA BC:
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| Leave a Comment Mike Jagger Vancouver Sales Performance Meetup
Here are a couple of excerpts from our last Vancouver Sales Performance Meetup. Mike Jagger founder of Provident Security spoke on Marketing is Tool Important to Be Left To The Professionals”
Video 1
Video 2
| Leave a Comment Integrated Social Networking and the Vancouver Board of Trade
This video is from a seminar I delivered to the Vancouver Board of Trade on Selling and Succeeding in Turbulent Economic Times. A good portion of the seminar focused on how to use social media and social networking in the sales process.
Your thoughts and feedback would be greatly appreciated
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| Leave a Comment Why I use Twitter for Business and Sales
| Leave a Comment Connecting and Community in Tough Economic Times
Shane Gibson shares the importance of staying connected and contributing in tough or uncertain economic times.
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| Leave a Comment Is it a deal or a business model?
Too often people base their business strategy or lifestyle on a temporary circumstance. Shane Gibson discusses how to avoid this trap in sales and in business.
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| Leave a Comment FEAR ( False Evidence Appearing Real ) In the Economy
Shane Gibson talks about F.E.A.R. (False evidence appearing real) and the cure for fear in any economic environment. Tells a story about Jim Janz, Bill Gibson and himself facing a wall of fire and potential hijackers in South Africa.
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